1. Analysis background introduction
This case comes from a star hotel, located
in the bustling area of the city, and is the first choice for domestic and
foreign tourists and business people. As a five-star hotel with rich
experience, it has been committed to providing customers with high-end and
high-quality services. Hotel facilities include luxury rooms, multi-functional
conference halls, multiple dining areas, health and leisure facilities (such as
swimming pools, gyms, SPAs, etc.), and has been continuously optimizing its
services and operations. Reason. With the increasingly fierce competition in
the hotel industry, Star Hotels have accumulated a large amount of customer
data and operational data in the past few years.It covers customer check-in,
feedback and evaluation, employee performance, operating costs, financial
statements and other aspects.
However, despite its first-class facilities
and services, the Star Hotel still faces a series of operational and management
challenges. The procurement of room supplies is a crucial part of hotel
operation, which is directly related to the customer's accommodation
experience, the hotel's operating costs, the reasonable allocation of resources
and the shaping of the brand image. As a hotel manager or purchasing manager,
you must carefully consider the procurement process, quality requirements,
supplier selection and other aspects of guest room supplies.
2. Statement of key issues
Cost control and budget management,During the procurement process, there may be differences in the
pricing and product quality of different suppliers.Therefore, the hotel needs
to conduct sufficient market research, compare the prices and product quality
of multiple suppliers, and strive for the best procurement plan. While ensuring
the quality, negotiate with suppliers to get discounts through large quantity
and long-term cooperation.
Quality requirements for guest room
supplies:The quality of guest room supplies will
directly affect the comfort of customers, especially in five-star and high-end
hotels. Mattresses, sheets, pillows, etc. must take into account the
comfortable experience of guests, choose suitable materials, designs and
processes, and create a pleasant accommodation environment.
Supplier selection and cooperative
management: Establishing a long-term cooperative
relationship with high-quality suppliers and negotiating stable supply
agreements will help ensure the long-term stability of the purchase price and
obtain better service guarantee.
3. Analyze the plan
3.1 Select key data indicators.
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Serial number
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Name of the indicator
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Paraphrase
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Analysis angle
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1
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Single room night actual
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Single-room actual (usually abbreviated
as RevPAR) is a performance indicator commonly used in the hotel industry to
measure the revenue performance of hotels. It means that the hotel can come
out for a certain period of time.The actual income of renting a room. This
indicator is usually calculated by dividing the total room income by the
number of rooms available for rent and the number of days. The actual night
of a single room = the total room income/(Number of rooms available for rent
× number of days)
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If the actual income of a single room is
relatively high, it means that the hotel's guest rooms are not only better
rented, but also can obtain higher income through pricing strategies.
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2
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Number of rentals
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The number of rentals refers to the
number of hotel rooms actually rented out within a certain period of time. It
reflects the occupancy rate of the hotel and is an important indicator to
measure the operation status of the hotel. Number of rooms rented = number of
rooms rented
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The ratio of the number of rentals and
the number of rooms available for rent is the Occupancy Rate, and the
changing trend of the occupancy rate can be further analyzed through the
number of rentals.
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3
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0 purchasing suppliers in this period
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The 0 procurement supplier in this period
refers to the supplier that the hotel has not carried out any procurement
activities during the current period. These suppliers did not provide any
room supplies or services during this period.
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The appearance of 0 procurement suppliers
may mean that the supplier's products do not meet the needs of the hotel or
the procurement strategy has changed. Analyzing the background of these
suppliers can help the hotel identify whether there are poor supplier
performance or contract problems.
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4
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Number of suppliers
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The number of suppliers refers to the
total number of suppliers currently used by the hotel in the procurement
process. This includes all suppliers who provide guest room supplies, whether
they are daily necessities or specially customized products.
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Too many or too few suppliers may affect
the efficiency of procurement. Too many suppliers may increase management
complexity, while too few may limit the selectivity and negotiation ability
of procurement.
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5
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The standard purchase amount of this
period
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The standard purchase amount of the
current period refers to the purchase amount calculated according to the
procurement budget or standard quota of the hotel during the current period.
This is an ideal or expected purchase amount, excluding the overspensing or
savings of the actual purchase amount.
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Comparing the standard purchase amount of
the current period with the actual purchase amount can help assess the
effectiveness of budget execution and whether there is oversparture or
savings. Procurement plan evaluation: If the actual purchase amount is
significantly higher than the standardThe amount of purchases may need to be
analyzed whether there are urgent procurements or changes in demand, and vice
versely, it can show that the procurement plan has been effectively
implemented.
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6
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Purchase amount
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The purchase amount refers to the total
amount of purchases actually made by the hotel within a certain period of
time. The amount includes all purchased guest room supplies, including
disposable supplies, cleaning supplies, toiletries, etc.
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The purchase amount reflects the actual
purchasing behavior of the hotel in a certain period of time. Large purchases
may mean that the size of the hotel is expanded, the occupancy rate is
increased, or the inventory needs to be replenished. Capital liquidity: High
purchases require more cash flow to support, so there are certain
requirements for the capital management and liquidity of the hotel.
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7
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Purchase rate
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The purchase rate refers to the ratio of
the actual purchase amount to the expected purchase amount in the total
purchase demand of the hotel. It reflects the degree of implementation of the
hotel procurement plan.
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The higher the purchase rate, the better
the implementation of the procurement plan and the smoother the supply chain
management. If the purchase rate is low, it may mean that the procurement
budget is not in place or the procurement strategy is deviated. Inventory
management: Excessive purchase rate may mean that hotel procurement exceeds
actual demand, increasing inventory costs; on the contraryIt may lead to
inventory shortages and affect the quality of room service.
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8
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Brand purchase rate
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Brand purchase rate refers to the
proportion of guest room supplies purchased by hotels from well-known brands.
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It reflects the hotel's preference and
procurement strategy in brand selection.
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9
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Category purchase rate
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The category purchase rate refers to the
proportion of the hotel's purchase amount in a specific category to the total
purchase amount.
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It reflects the distribution of the
hotel's procurement on various room supplies.
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Ten
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Regional purchase rate
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The regional purchase rate refers to the
proportion of hotel purchases in different geographical areas, which is
usually used for the procurement analysis of multi-regional hotel groups or
chain hotels.
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It reflects the contribution of each
region to the total hotel procurement.
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11
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Supplier's purchase rate
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The supplier's purchase rate refers to
the proportion of the purchase amount of a specific supplier.
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This helps to understand which suppliers
the hotel procurement depends on and the position of these suppliers in the
overall procurement.
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3.2 Power BI Visualization Scheme
Note: The DEMO page data is simulated data,
which is for reference only for the analysis angle and Power BI function
display, and does not involve anyWhat is the actual business data?
4. Analysis and interpretation
Overview of indicators: Through these key
indicatorsAccording to the analysis, the hotel management team can grasp the
procurement situation from the macro and micro levels, ensure that the
procurement strategy matches the actual demand, and avoid excessive procurement
or supply shortage. At the same time, through month-on-month and year-on-year
analysis, we can judge the trend of procurement activities and make timely
adjustments.
Purchase rate analysis: The difference in
purchase rate may be affected by product quality, supply time limit, cost and
other factors. Through these data, we can assess whether it is necessary to
adjust suppliers or optimize brand procurement strategies.
Purchase amount analysis: If the actual
purchase amount is higher than the standard purchase amount, the procurement
process may need to be reviewed to ensure that there is no excessive
procurement or waste; if it is lower than the standard purchase amount, it may
mean insufficient procurement and may affect the supply of guest room supplies.
5. Application effect
In summary, the application effect of data
analysis of guest room supplies procurement data is obvious. It can not only
help hotels optimize the procurement process, reduce costs and improve customer
satisfaction, but also improve inventory management, enhance supply chain
efficiency, and promote the sustainable development of hotels.
The following are examples of the
application effect of data analysis of guest room supplies procurement:
Demand forecasting and procurement plan
optimization:Data analysis can predict the demand
for various guest room supplies in the future based on historical sales data,
seasonal changes, hotel occupancy rate, special events (such as holidays,
large-scale meetings, etc.) and other factors. For example, by analyzing the
consumption rate of bath towels and sheets in the past three monthsIt can
accurately estimate the procurement demand in the next few months, so as to
reduce sudden procurement and insufficient inventory.
Real-time data-driven procurement
decision-making:Track the consumption speed and
inventory level of guest room supplies in real time, so that the purchasing
department can adjust the procurement decision in time. Using intelligent data
analysis tools, such as machine learning algorithms and prediction models, can
dynamically adjust the procurement plan to ensure that procurement and supply
chain are more accurate and flexible.
Application of big data technology: Through the analysis of historical data, industry trends, customer
behavior and other multi-dimensional data, the hotel can more accurately
predict future needs. For example, the machine learning model can be used to
analyze the historical purchase volume and season.The relationship of change,
so as to predict the demand for some seasonal supplies (such as air
conditioners, heaters, etc.) in the future.
Agile procurement model:Data analysis not only helps forecast demand, but also helps hotels
respond to market changes more quickly. In the face of emergencies (such as
special holidays, event reservations, etc.), data analysis can provide quick
feedback for the procurement department, so that it can adjust the procurement
plan in time to ensure the flexibility and response speed of the supply chain.